You will work closely with Show Marketing Manager to develop and manage a wide range of buyer community engagement activities and marketing campaigns both online and offline at trade shows.
Details are:
- Plan and execute marketing programs to engage the buyer community throughout the year, including but not limited to newsletters, seminars, business matching programs, participation in trade events internally or externally, etc.
- Hands-on with omnichannel marketing campaigns to drive event registrations and attendance, from email marketing to social media campaigns, to digital marketing, to offline promotions.
- Coordinate with internal and external parties for content marketing opportunities.
- Compile reports to analyze program and campaign effectiveness to drive constant improvements.
- Support trade shows onsite events and activities.
Job Requirement
- Bachelor’s degree in business, Marketing, or related discipline.
- At least 2 years relevant experience in marketing/ event field. If you have B2B marketing experience or electronic manufacturing is a plus.
- Good knowledged of digital marketing
- Good communication and interpersonal skills.
- Good command of written and spoken English.
- Detail-minded and well-organized.
- Able to work independently with a positive attitude.