Build social media channels for the National High School Exam (Tiktok, Facebook channels, etc.)
Coordinate with Video Production and Designer departments to create content for videos and images for promotional campaigns. Guide designers to build and maintain a presence on social media and our marketing assets.
Research customer insights to optimize content quality. Explore customer portraits and create marketing plans that suit them
Ensure the progress of producing quality, accurate and regular content according to the plan.
Monitor and analyze metrics and evaluate the effectiveness of Content Marketing campaigns.
Plan a content marketing strategy that is seasonally appropriate as our business is an educational product (e.g. selling short courses in June to prepare for the high school exam in July) and make the report.
Strong at Brand MKT is plus thing.
Graduated from university with a major in Marketing, Communication, or related fields
Up-to-date with social trends
Ability to plan and complete work on time.
Hardworking, high sense of responsibility.
Understanding of digital marketing tools (TikTok Ad, Facebook Ads,..)
Experience in marketing in the education industry
Understanding of social media channel algorithms
At least 1 year of experience in Viral Content
Experience in setting up and optimizing campaigns on multiple channels. (eg: Facebook, Tiktok)
Building a Viral channel is a plus
Experience in group management is a plus
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