Implement the group's orientation and develop marketing plans and improve brand awareness in the medium and short term for the hospital; Develop Branding, Product Marketing, and Digital Marketing activities on digital platforms;
Responsible for the mobilization and allocation of Marketing resources in coordination with departments to operate effectively.
Detail description:
Consult with the Board of Directors and be responsible for reviewing the performance and organizing the operation of marketing-related activities.
Implementing "Hoan My" brand guideline and developing HMCL's brand message in Mekong Delta market; especially in Can Tho and surrounding provinces.
Provide flexible tools to support sales and drive revenue growth including websites, product catalogs, press releases, customer research and customer experience, blogs, customer portals and a variety of potential social channels.
Regularly monitor and analyze performance and growth indicators related to brand indexes, top of mind, coverage, and brand health indicators of the HMCL brand.
Attract and develop partners, social channels, and influential KOLs & KOCs in the industry to increase brand communication.
Implement, research, identify, initiate and promote strategic marketing opportunities, partnerships to attract and convert new customers, strengthen HMCL's brand positioning.
Evaluate and segment Customer files and develop communication plans for product package promotions. HMCL's services reach the right target audience.
Organize media campaigns and handle media crises in a timely manner to maintain HMCL's brand position.
Collaborate with professional, sales, and related departments to design product packages, Trade Marketing programs suitable for each stage.
Developing, controlling and approving the content of all digital and traditional media activities.
Propose criteria for evaluating the effectiveness of Digital Marketing activities.
Manage and plan the growth of digital media channels; including: email, SEO, FB, Zalo, Instagram, Tiktok LinkedIn...
Job Requirement
Bachelor of Economics, Commerce, Marketing; at least 2 years of experience in an equivalent position;
Understand Marketing activities in the hospitality industry; having experience working in hospitals is an advantage;
Proven experience in Branding, Strategic Marketing.
Knowledgeable about Google, Facebook, etc.
Communication skills; Team building and leadership
Planning and presentation skills.
Conflict and disagreement handling skills.
Analytical and logical abilities;
Proficient use of Ms Office software.
English communication skills
Enthusiastic participation in community activities organized by the Hospital/Department
