Marketing Manager (Franchise Fashion)

Job Description

1. Overall management:

- Responsible for planning and implementing multi-channel marketing strategies to promote the brand.

- Responsible for annual marketing Budget Plan.

- Responsible for Branding Plan include positioning, target audiences, communication, etc and develop Campaign Plans with specific objectives across different channels and segments.

- Responsible for reporting of multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

- Responsible for building and training the team to execute the established plan.

- Responsible for establishing internal workflows and cross-departmental processes to ensure smooth operations.

2. Creative

- Manage of shooting & video producing for new collections; Look-books; mix & match; product image, etc to increase recognition and serve the Company's business activities.

- Responsible for Brand Guideline and ensure brand image consistency across all channels.

3. Digital Marketing

- Manage of multi-channel digital activities to increase brand awareness, reach customers and promote business.

4. PR

- Build and check the implementation of a synchronized brand identity across the system.

- Implement PR and communication activities on internal and external media: Facebook, Instagram, company website, online newspapers, television, magazines, print newspapers, and other media publications to increase brand awareness.

- Plan and organize internal and external events of the Company.

- Plan and organize the implementation of communication activities for the Collection.

5. Trade Marketing

- Plan and organize incentive, promotion and discount activities to boost revenue for the Company's production and business activities.

- Plan and organize the implementation of incentive programs, customer care activities, dealer openings, showroom openings.

6. Customer care

- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Develop and implement incentive and customer care programs to improve service quality and customer experience offline and online.

- Assign, guide, inspect and supervise hotline management work

- Resolve customer complaints promptly, ensuring customer rights.

7. Perform other tasks as directed by immediate superior.

Job Requirement

• University degree or higher in business, economics, marketing.
• Good aesthetic sense, priority given to candidates with strengths in Branding, KOL, KOC media network.
• Experience in implementing multi-channel marketing on online platforms and CRM implementation is an advantage.
• Have 3 years or more experience in the marketing industry, hold the position of Marketing Manager for over 2 years, manage a team of 5 or more employees.
• Priority is given to candidates who have worked in the fashion, beauty industry or in organizations that sell luxury goods for women.
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Experience with marketing automation and CRM tools
• Knowing English is an advantage.
• Creative, sharp, good thinking, able to withstand high work pressure.
• Have general knowledge of PR-Marketing, update new trends and breakthrough ideas.

·         Working hours:
            + Monday to Friday: 8:00am - 5:00pm

            + Saturday: 8:00am - 12:00pm

          Working at: Glory Tower, 23 Cong Hoa St., Ward 4, Tan Binh District, HCMC