To develop overall and periodical marketing strategies / promotion plans for the schools/business units within the assigned locations and present the marketing strategies and plans to the Management for approval with details of budget requirements.
To lead the marketing team and execute the approved marketing strategies / promotion plans, monitor and manage budgets, allocated marketing expenses to grow number of users of the company’s services and increase the revenue of the Company’s schools.
To explore, develop and execute marketing strategies / promotion plans to ensure the successful launch of new schools / products.
To conduct regular marketing research and keep the Company updated with the industry trends, competitors’ information, including the market research/analysis for specific purposes / plans of the Company.
SALES SUPPORT:
Conceptualize, plan, and implement the monthly promotion plan with the commercial team.
Prepare and provide the marketing materials required by the commercial team.
Manage the marketing material inventory in collaboration with Finance.
TEAM MANAGEMENT:
Recruit, train and manage the performance of the marketing team members.
Provide direction, guidance, and leadership to the Marketing department to deliver the expected outcomes from the function.
Set, monitor, and report on the departments’ objectives to the management team.
BRAND MANAGEMENT & PUBLIC RELATIONS:
To develop appropriate PR strategies/plans for the Company and present them to the Management for approval to support the brand management and business performance of the Company.
To build and maintain good relations with publications and TV stations’ journalists to ensure maximum positive news exposure for the company.
To organize and coordinate with media agencies and other departments in the company in carrying out PR activities, promotional events, joined functions, etc. to promote the Company/schools as a whole.
To be responsible for providing accurate, complete, and effective communications to journalists, publicity or promotions and ensure proper production of promotional and advertising materials of the company.
Identify risks, prepare contingency and recovery plans, and manage resources during the crisis.
Job Requirement
Position requirements:
Bachelor’s Degree Marketing related Diploma/Degree (Preferable).
More than 6 years of experience in Marketing industry, with 3 years of experience in Management role.
Abilities/ Skills:
Beneficiary: experience in Education industry is an advantage.
Strong written, verbal, and interpersonal skills.
Detail-oriented, result-oriented and organized.
Highly motivated and drive collaboration.
Strategic, organized and structured thought process.
Ability to speak in front of groups as it relates to Channel Marketing and Marketing Communications.
Capable of problem analysis and problem resolution at functional level.
Ability to work under pressure and comply to tight schedules.
Benefits:
Payment of social insurance, health insurance and unemployment insurance premium is paid by the company.
Paid Annual leave.
Welfare policy: travel, salary and bonus according to the company's regulations.
Paid professional training and development.
Opportunities for promotion and career development.
