Collaboration with BU Leaders: Work closely with BU leaders to understand their business goals, market dynamics, and customer needs. Develop actionable marketing strategies that align with both BU and group objectives.
Market Insights: Continuously analyze market trends, competition, and customer behavior to identify opportunities and adjust strategies accordingly.
Budget Management: Collaborate on budget planning, ensuring efficient allocation of resources and maximizing ROI.
2. Marketing Execution:
Oversight and Quality Assurance: Oversee marketing campaign execution to ensure alignment with BU strategies. Review content and assets for consistency and relevance.
Campaign Performance Analysis: Monitor campaign effectiveness, making data-driven adjustments to enhance future strategies.
Brand Consistency: Ensure all marketing materials adhere to brand guidelines and resonate with BU’s audience.
3. Client Relationship Management:
Build Relationships: Cultivate strong relationships with BU stakeholders, acting as the primary marketing contact. Ensure strategies are tailored to meet BU-specific needs.
Stakeholder Collaboration: Work closely with internal teams and the centralized marketing function to align strategies.
Performance Metrics: Define and track KPIs, providing regular performance updates and optimization recommendations.
4. Performance Management:
Revenue Target Achievement: Focus on converting leads to sales, optimizing strategies to hit revenue targets.
Channel Management: Oversee marketing channels, adjusting strategies based on performance.
Reporting: Provide weekly performance reports to stakeholders, using insights to refine strategies.
5. External Stakeholder Management:
Build Connections: Develop positive relationships with external stakeholders and suppliers to enhance marketing efforts.
Proposal Evaluation: Assess marketing proposals and provide feedback to guide effective marketing strategies.
Job Requirement
Job Requirements:
1. Experience:
8 years in client/account management (marketing industry/agency background).
5 years of supervisory experience.
2/ Education: Bachelor’s degree in Marketing, Business, or related field. A Master’s degree is a plus.
3/ Communication Skills:
Excellent written and oral skills in both Vietnamese and English.
External communication with media, KOLs, shopping malls, and agencies.
Internal communication with BU Management, Marketing, Sales, Finance, HR, etc.
4/ Key Competencies:
Strong marketing expertise, business acumen, and strategic planning.
Proven experience in managing budgets, digital marketing, and campaign execution.
Strong project management, creative thinking, and adaptability.
Results-driven, with a focus on achieving measurable outcomes.
Preferred experience in the education sector and branding strategies.
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