Marketing Manager

Job Description

1. Strategic Alignment:

• Collaboration with BU Leaders: Work closely with BU leaders to understand their business goals, market dynamics, and customer needs. Develop actionable marketing strategies that align with both BU and group objectives.
• Market Insights: Continuously analyze market trends, competition, and customer behavior to identify opportunities and adjust strategies accordingly.
• Budget Management: Collaborate on budget planning, ensuring efficient allocation of resources and maximizing ROI.

2. Marketing Execution:

• Oversight and Quality Assurance: Oversee marketing campaign execution to ensure alignment with BU strategies. Review content and assets for consistency and relevance.
• Campaign Performance Analysis: Monitor campaign effectiveness, making data-driven adjustments to enhance future strategies.
• Brand Consistency: Ensure all marketing materials adhere to brand guidelines and resonate with BU’s audience.

3. Client Relationship Management:

• Build Relationships: Cultivate strong relationships with BU stakeholders, acting as the primary marketing contact. Ensure strategies are tailored to meet BU-specific needs.
• Stakeholder Collaboration: Work closely with internal teams and the centralized marketing function to align strategies.
• Performance Metrics: Define and track KPIs, providing regular performance updates and optimization recommendations.

4. Performance Management:

• Revenue Target Achievement: Focus on converting leads to sales, optimizing strategies to hit revenue targets.
• Channel Management: Oversee marketing channels, adjusting strategies based on performance.
• Reporting: Provide weekly performance reports to stakeholders, using insights to refine strategies.

5. External Stakeholder Management:

• Build Connections: Develop positive relationships with external stakeholders and suppliers to enhance marketing efforts.
• Proposal Evaluation: Assess marketing proposals and provide feedback to guide effective marketing strategies.

Job Requirement

Job Requirements:

1. Experience:

• 8 years in client/account management (marketing industry/agency background).
• 5 years of supervisory experience.

2/ Education: Bachelor’s degree in Marketing, Business, or related field. A Master’s degree is a plus.

3/ Communication Skills:

• Excellent written and oral skills in both Vietnamese and English.
• External communication with media, KOLs, shopping malls, and agencies.
• Internal communication with BU Management, Marketing, Sales, Finance, HR, etc.

4/ Key Competencies:

• Strong marketing expertise, business acumen, and strategic planning.
• Proven experience in managing budgets, digital marketing, and campaign execution.
• Strong project management, creative thinking, and adaptability.
• Results-driven, with a focus on achieving measurable outcomes.
• Preferred experience in the education sector and branding strategies.