Marketing Manager

Job Description

Marketing Strategy and Planning

• Develop and implement annual and quarterly marketing strategies for both e-commerce and retail divisions, focusing on achieving business growth objectives.
• Create and manage the marketing budget to ensure cost-effective allocation across various channels.
• Align marketing initiatives with Velante Living’s luxury brand positioning and target audience.

Brand Management

• Collaborate with Velante’s brand manager to maintain brand consistency across all touchpoints, ensuring alignment with Velante Living’s high-end image and values.
• Develop campaigns to increase brand awareness and establish Velante Living as a leader in luxury furniture and sustainable design.

Campaign Development and Execution

• Drive digital marketing efforts, including SEO/SEM, email marketing, social media campaigns, and influencer partnerships, to boost e-commerce traffic and sales.
• Create retail-specific marketing campaigns, including in-store events, product launches, and collaborations, to enhance showroom visibility and customer engagement.
• Plan and execute new product launches, managing promotions and PR strategies.

Content Creation and Management

• Oversee the development of high-quality content, including visuals, videos, and written materials, to reflect the brand’s luxury identity.
• Manage content calendars for social media and email marketing to ensure consistent communication with customers.

Customer Relationship Management (CRM)

• Implement CRM strategies to build customer loyalty, improve retention, and maximize lifetime value.
• Develop loyalty programs and personalized marketing initiatives to enhance customer satisfaction.

Market Research and Analysis

• Conduct regular market research to identify customer preferences, industry trends, and competitor strategies.
• Analyze marketing campaign performance, providing actionable insights to optimize strategies and maximize ROI.

Partnerships and PR

• Build relationships with media, influencers, interior consultants, and industry partners to amplify Velante Living’s reach.
• Develop and execute PR campaigns to secure positive press coverage in both local and international markets.

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in marketing, with a focus on luxury brands, furniture, or e-commerce.
• Proven track record in developing and executing successful marketing strategies across digital and traditional platforms.
• Strong understanding of branding, content creation, and customer engagement strategies.
• Experience in managing marketing budgets and analyzing campaign performance.
• Excellent communication, leadership, and collaboration skills.
• Familiarity with the Vietnamese and international markets.