Marketing Specialist

Job Description

Purpose of the job

Plan and implement marketing strategies and plans to meet the company objectives. He/She needs to manage all the marketing activities of the assigned brands, with thorough understanding of the market situation/consumer needs and implement strategies/plan alterations as needed. Brings the JCR (Japanese Chain Restaurants) brands to life through creativity and world class execution, and champions the brand values and energy.

Job Description

• Analyze internal & external market research data to understand brand issues and market opportunities.

• To develop, plan and execute all branding and marketing plans/programs to achieve a set of business goals and strengthen brand equity

• To manage the campaign budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment

• To manage equity communication and ensure consistency on the articulation of equity’s desired image and position including all consumers touch points such as instore design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms

• To develop a strong Integrated Marketing Plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy

• To conduct pre and post evaluation of brand and product performance to generate new product ideas and identify growth drivers of the brand

• To collaborate with cross-functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback

• Develop and manage rich & creative social media plans that attract qualified audiences to our owned properties (including Facebook, Instagram, Tiktok, YouTube, Zalo).

• Collaborate with the Regional Marketing Team to convey brand stories into effective user visual experiences, following with aligned creative expression, brand promise and brand guidelines.

• Collaborate with Internal Designer to develop POSMs for promotions and company activities.

• Understanding & experience in running multiple A/B testing campaigns to drive traffic to landing pages, social media and other (digital) touchpoints.

• Monitor Agency to build out and execute digital tactics including but not limited to paid and social media, SEO, lead nurturing campaigns and landing pages.

Job Requirement

• Proven at least 3-year experience in brand marketing (preferrable F&B, Japanese Food Chains).

• Experience with Marketing measurement tools focused on attribution and performance management.

• Experience in developing digital marketing strategy, implementation guidelines and (growth) marketing concepts.

• Excellent communication (ability to engage and influence people), and presentation skills in English.

• Relevant project management experience.

• Self-driven with can-do attitude and ability to deliver quality output.

• Attention to detail, think /operate strategically, focus and drive for result.

• Sharp, creative, energetic, dynamic, pressure adapter and agile player.