MarTech Expert

Job Description

Job purpose:

- Design and deliver ecosystem to drive automated customer acquisition, cross-sell, up-sell and deepening campaigns across all touchpoints and channels.

- Gather customer insights, develop campaign requirements and manage the end-to-end delivery of O2O campaigns.

- Maximizing value achieved from campaigns, ensuring collaboration with stakeholders and campaigns delivery.

Responsibilities:

- Deliver an automated, comprehensive and consistent marketing technology ecosystem.

- Develop, maintain and improve customer journey framework and user stories.

- Identify high impact marketing interventions and lead their implementation including event-driven and contextual engagements.

- Participate in product planning and iteration sessions with squad and tribe members to draw up overall campaign specifications.

- Gather and analyze customer insights to develop new campaigns and enhancement plans.

- Facilitate daily stand ups, iteration planning, sprint reviews and drive sprints together with Scrum Master.

- Manage campaigns backlog, develop requirement documentation, manage support tickets and unblock barriers to progress.

- Lead team efforts in continuous improvement, define and implement improvements to increase the campaigns outcome.

- Coordinate and manage task execution, removing task impediments to allow efficient campaigns delivery.

Location

6 Quang Trung, Tran Hung Dao, Hoan Kiem, Hanoi