O2O Influencer Lead

Job Description

MAIN PURPOSE OF ROLE

We are seeking a highly skilled and experienced Influencer & Community Partnership Lead to lead the partnership development with all tiers of Influencers across social platforms. You will closely work with Content Lead and O2O Operation team to develop Influencer & Community strategies to generate growth for the O2O business. The ideal candidate will have a strong background in Social Influencer marketing with good understanding about influencer market, social community, especially in Mom & Baby category.

MAIN RESPONSIBILITIES

• Work with O2O Operation team & Content Lead to develop appropriate Influencer strategy and propose proper plans for social platform/channels to deliver business outcomes.
• Collaborate with internal teams in briefing, negotiating & closing the deal with Influencers to proceed the campaign.
• Proactively explore, identify, and engage online and offline to establish, manage good relationships with influencers, top content creators, community leads/admin/moderators (potential and current impactful faces) in coordination with third – parties (Tiktok, Meta, Google, etc …).
• Build and strengthen network with top social influencers, community leads/moderators to foster dialogue and promote their partnership with business in short term & long term.
• Manage end-to-end influencer campaigns, ensuring alignment with overall business objectives, marketing goals and brand standards.
• Monitor and report on influencer performance metrics and campaign ROI, adjusting strategies and plans as needed, to ensure campaign performance.
• Collaborate with the internal & external teams to develop and implement initiatives relevant to influencers, social community to accelerate the business performance.
• Stay up-to-date with industry trends, influencer marketing best practices, and competitor activities and propose the proper action plan.

Job Requirement

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Bachelor Degree: Business/ Commercial/ Public Relations  

Experience: At least 5 years of experience in influencer marketing; including 1 year in the same position.

·       Demonstrated understanding of social media platforms & influencer market, deep knowledge about Mom and Baby category is a plus.

·       Commercially and creatively minded.

·       Well-manage workload, negotiation skill, promptly give solutions to solve issues.

·       Proven experience in planning and managing social media and influencer campaigns and longer-term strategies.

·       Self-starter, fast learner with a can-do spirit.

·       Highly skilled at relationship building and enjoy working with people across classes.

·       Need to be social savvy on all platforms. Researching skills on social networks to find more new faces of influencers.

·       Excellent communication skills and the ability to work well alone as well as with different internal & external stakeholders.

·       Extrovert and open-minded, result-oriented, energetic, enthusiastic with a high sense of responsibility.