Performance Marketing Leader

Job Description

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be the world leader in e-commerce enablers in term of trading, product creating and e-commerce servicing. Based in California with an operation office in HCMC, we have more than 500 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only US e-commerce market but also to enter new e-commerce markets of more than 15 countries in Europe, Asia and North America, not only Amazon channel but also Walmart, Wayfair among others. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.

Our vision: To be the world leader of e-commerce enabler in term of trading, product creating, and e-commerce servicing.

JOB DESCRIPTIONS

• Establish the end-to-end performance marketing capabilities and strategy that aligns with the needs and goals of the businesses on Amazon Ad Platform un mutiple markets.
• Lead the implementation of these capabilities, such as media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth.
• Working alongside Senior Performance Marketing Manager, Sales Team, Creative Team and other stakeholders to to ensure that the marketing technology strategy aligns with the organisation’s broader digital strategy and efforts
• Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
• Develop and lead the implementation of the longer-term data and analytics capability, in consultation with the relevant marketing and business leaders.
• Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness.
• Work with different Sales teams to optimize campaigns for search engines through effective SEM tactics
• Guide and follow SEO performance across all teams
• Support to build internal system in order to standadize and scale up company revenue results
• Supervise budget allocation of Sales team, optimize bids for performance marketing initiatives to ensure target ROI
• Stay up-to-date with industry trends and implement new strategies for continuous improvement
• Conduct market research to identify new opportunities for customer acquisition and sales growth
• Demonstrate a desire of self-development, self-learning, self-motivating, sharing knowlege and thinking out of the box
• Lead marketing process in pursuit of standard focus, profit focus and P&L focus