Planning Executive (Event Agency)

Job Description

A. OVERVIEW OF THE ROLE:

A Planning Executive liaises closely with other internal departments (especially Account - Creative - Film Depts) & external coordinators throughout campaigns on a daily basis to ensure that the event show meets clients' expectation.
B. ROLE AND RESPONSIBILITIES:

1. Planning:

• Performing a variety of activities to deeply understand client's briefs & detect customer insight, market, brand characters, event format, etc.

• Joining brainstorming & contributing creative & strategic ideas. Supporting in meeting minutes.

• Developing proposal (parley or wholesome) under the directions of line manager & make necessary adjustment until the directions are selected by the clients.

1. Show Development:

• Developing storyline of show content pillars, including but not limited to stage performances & storyboards of the video clips.

• Developing engagement ideas & mechanism for the event show.

• Briefing creative & film designers to execute the visuals.

• Working with show producers/specialists to develop stage performances following the agreed direction.

1. Studying:

• Research and study new trends or innovative case studies in Advertising & Communications that have been done locally or globally.

Job Requirement

C. QUALIFICATION & EXPERIENCES: 

• Bachelor’s degree. 

• At least 1-year experience in Marketing, Advertising & Communications industry. 

• Experience in the same position across various brands, advertising, marketing disciplines, e.g. events, activation, PR, sales promotion, digital is an advantage.
   

D. SKILLS: 

1. Soft skills: 

• Good time management. 

• Ability to communicate clearly both verbally & in writing. 

• Patience & Passion. 

• Aesthetic, adaptable, tenacious, systematic, innovative & insightful. 

• Must be able to handle pressure well. 

2. Competency skills: ​

• Strong understanding of customer & market dynamic requirements. 

• Good written skills, particularly in relation to proposals & presentation. 

• Good English in verbal & written communication. 

• Working long hours, especially under tight deadlines.