24/04/2024
Marketing , Retail / Wholesale , Textiles / Garments / Fashion
Permanent
Competitive
Over 5 Years
Manager
17/05/2024
· Strategic Planning: Define and execute a strategic approach for PR and Influencer Marketing (KOLs) to enhance brand visibility and engagement across all DAFC brands.
· Partnership Development: Cultivate strong relationships with top-tier media partners, editors from leading fashion/lifestyle magazines, and influencers (macro & micro) from all industries. Negotiate favorable deals and partnerships to maximize ROI.
· Content Curation and Creation: Curate compelling content for PR editorials, interviews, press releases, and the DAFC blog section. Ensure that all content aligns with DAFC's brand identity and reinforces its reputation as a fashion authority.
· Network Expansion: Expand DAFC's network of KOLs across various industries including fashion, music, cinema, sports, etc. Collaborate with influencers to develop impactful campaigns that resonate with the target audience.
1. Qualification:
· Bachelor's degree in Marketing, Communications, Fashion, or related field.
· Proven experience (at least 5 years) in PR and influencer marketing within the fashion or lifestyle industry (preferably editors of fashion/lifestyle magazines)
· Extensive network and relationships with editors and influencers in fashion/lifestyle magazines such as L’Officiel, Elle, Harper's Bazaar, etc.
· Strong negotiation skills with the ability to secure favorable deals and partnerships.
· Excellent written and verbal communication skills, with a keen eye for detail and creativity.
· Passion for fashion, lifestyle, and staying up-to-date with industry trends.
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