PR COMMUNICATION EXECUTIVE

Job Description

1. Communication Plan & Content Marketing:

• In charge of Communication Plan.
• Writing creative & inspired contents (Online and Offline) for website, socialmedia channels, promotions, events, email marketing, Blog, SMS ads, ...
• Writing and editing PR articles, press releases.
• Develop and manage contents (including content writing, contentpresentation, image ideas) on all channels in the integration of contentprograms with brand campaigns.
• Collaborating across functions to deliver an effective content marketingstrategy and editorial plan to meet the business objectives at the lowestpossible cost

2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:

• Liaison with the press to communicate messages from the organisation.
• Building strong working relationships with members of the press and digitalmedia.
• Writing and distributing press kits to targeted media
• Promoting news stories and new products / collections/ features of thebrands to the media
• Creating the network of KOLs which can influence the conversation andbuild trust based on our targeted§ messages to the right targeted audiences
• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a highengagement of suitable KOLS network.
• Ensuring the content of social media posts of celebs and KOLs will be inline with campaign key message§ as requested.
• Participating in event management, including launching events, pressconferences, and promotional events.
• Manage PR aspect of a potential crisis situation.

3. Other Admin tasks:

• Communicate between partners and team to complete contracts, billings,etc
• Deliver reports, analysis, and other tasks as requested