PR COMMUNICATION EXECUTIVE

Job Description

1. Communication Plan & Content Marketing:

• In charge of Communication Plan.
• Writing creative & inspired contents (Online and Offline) for website, socialmedia channels, promotions, events, email marketing, Blog, SMS ads, ...
• Writing and editing PR articles, press releases.
• Develop and manage contents (including content writing, contentpresentation, image ideas) on all channels in the integration of contentprograms with brand campaigns.
• Collaborating across functions to deliver an effective content marketingstrategy and editorial plan to meet the business objectives at the lowestpossible cost

2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:

• Liaison with the press to communicate messages from the organisation.
• Building strong working relationships with members of the press and digitalmedia.
• Writing and distributing press kits to targeted media
• Promoting news stories and new products / collections/ features of thebrands to the media
• Creating the network of KOLs which can influence the conversation andbuild trust based on our targeted§ messages to the right targeted audiences
• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a highengagement of suitable KOLS network.
• Ensuring the content of social media posts of celebs and KOLs will be inline with campaign key message§ as requested.
• Participating in event management, including launching events, pressconferences, and promotional events.
• Manage PR aspect of a potential crisis situation.

3. Other Admin tasks:

• Communicate between partners and team to complete contracts, billings,etc
• Deliver reports, analysis, and other tasks as requested

Job Requirement

Education/ Training Qualifications: Bachelor degree in Marketing/ Communication or related field

Additional skill:

• Fluency in both verbal and written English is preferred

• Fluent communication and presentation skills, both in verbal & wrtiting.

• Organization, Planning Skill, Problems solved;

Experience: At least 2 year experience in the same position in Retail Lifestyle/ luxury

Knowledge of:

• Understanding of lifestyle retail industry.

• Good understanding of luxury brands and market players are advantage

Qualifications:

• Have knowledge about Brand DNA – communication deliver(deliver right brand’s voice, style, & tone to right target customers)

• Editorial requires basic SEO understanding, content categorization, contentdevelopment, distribution, and measurement

• Having relationship with the network of Media, Press, KOLs,…

Personal qualities: Proactive with an eye for details, Good time management Possitive Attitude, Hard Working, Quick Learning Customer focused and results oriented, Responsible and be efficient with little supervision, Passion for success

Working hours: Monday To Friday: 8:00AM – 5:00PM, and morning Saturday