Product Marketing Leader

Job Description

1. Strategic Planning:

   • Develop comprehensive marketing and sales plans for the company's product groups, outlining strategies for each stage of the product life cycle.

2. Market Research and Analysis:

   • Conduct thorough market research to stay abreast of new product information, competitor activities, customer needs, and market trends.
   • Provide recommendations on product features, pricing, and promotional programs to support nationwide sales.

3. Collaboration with Cross-Functional Teams:

   • Work closely with relevant departments to address product-related issues, sales challenges, and display concerns.

4. Product Development and Innovation:

   • Propose innovative ideas for new products and collaborate with the Research and Development (R&D) department to ensure the timely development of products aligned with the company's plans.

5. Team Management and Training:

   • Manage, train, and guide Product Management (PM) team members in executing their responsibilities effectively.

6. Reporting:

   • Prepare regular and ad-hoc reports as required by the executive management team, providing insights into the performance of marketing and sales initiatives.

7. Team Coordination:

   • Coordinate activities within the team and across the company to ensure seamless collaboration and achievement of shared objectives.