Public Engagement Manager

Job Description

Brand Management:

• Develop and maintain the institution’s brand identity and messaging strategy.
• Ensure consistency in branding across all communication channels.

Enrollment Marketing:

• Create and execute marketing campaigns to attract prospective students.
• Collaborate with the enrollment team to meet enrollment targets.

Digital Marketing:

• Oversee the institution’s online presence, including the website and social media platforms.
• Utilize digital marketing strategies to reach and engage with target audiences.

Content Creation:

• Generate compelling content, including articles, blog posts, videos, and infographics, to promote the institution’s programs and initiatives.

Public Relations:

• Cultivate relationships with media outlets and journalists.
• Prepare and distribute press releases and manage, media inquiries.

Advertising and Promotion:

• Plan and manage advertising campaigns, including online and offline channels.
• Optimizing advertising spending to maximize ROI.

Market Research:

• Conduct market research and competitor analysis to identify trends and opportunities.
• Use data-driven insights to refine marketing strategies.

Internal Communication:

• Facilitate effective communication within the organization, ensuring that staff and faculty are informed about the institution and developments and initiatives.
• Manage internal communication channels and platforms.

Crisis Communication:

• Develop and implement crisis communication plans and protocols.
• Handle communication during crises or sensitive situations.

Budget Management:

• Manage the marketing and communication budget, tracking expenses and ensuring cost effectiveness.

Team Leadership:

• Recruit, train, and lead a team of marketing and communication professionals.
• Set clear performance goals and provide ongoing guidance and feedback.

Stakeholder Engagement:

• Collaborate with academic departments, enrollment teams, alumni, and other stakeholders to align marketing efforts with organizational goals.

Alumni Engagement:

• Develop strategies to engage alumni and leverage their support for institutional growth and development.

Compliance and Ethics:

• Ensure all marketing and communication activities adhere to ethical standards and comply with relevant laws and regulations.

Evaluation and Reporting:

• Monitor the effectiveness of marketing campaigns and communication efforts.
• Prepare regular reports for senior management and the board of directors.

Industry Trends and Best Practices:

• Stay updated on trends and best practices in marketing and communication within the education sector.
• Implement innovative approaches to reach target audiences effectively.

Job Requirement

• Graduated from College majoring in journalism, communication, foreign affairs, marketing, or related majors.
• At least 3 years of experience in similar or related positions.
• Good communication and relationship building, independent and proactive work, good writing skills and creativity.
• Solid knowledge of social media.
• Good teamwork skills.
• Fluent in English