This role is responsible for developing and executing marketing activities that drive growth through regional and channel partners in the SEA region. It requires a deep understanding of regional market dynamics and effective marketing tactics to support regional expansion goals.
Key Responsibilities
Regional Marketing Coordination
Coordinate and deliver high-impact Tier 1 regional events, regional KOL engagement, and amplify regional brand value.
Support the marketing onboarding of new channel partners to expand market coverage through co-branded marketing materials, promotions, and event initiatives.
Cultivate strong relationships with channel partners and regional marketing leads to maximize collaboration and mutual growth.
Plan and execute targeted marketing campaigns tailored to regional market needs and channel partner capabilities.
Support channel partners on product offerings, marketing programs, and sales techniques.
Collaborate with cross-functional teams to align channel strategies with broader company goals.Campaign Monitoring and Reporting:
Report and monitor campaign performance through KPIs and monthly analytics, optimizing ROI and business impact.
Adjust marketing plans based on performance insights to enhance campaign effectiveness.
Market Analysis:
Consolidate market data and insights from regional SEA teams to prioritize and implement marketing programs.
Conduct market research to identify trends, competitor activities, and customer preferences.
Report and provide regular updates on market research to the Function Head.
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