The Regional Sales Manager’s primary responsibility is to lead and manage the team to achieve the goals of the assigned region. This pivotal role involves developing and implementing strategic sales plans to optimize inventory turnover in the region, ensuring revenue growth aligns with the Company's business objectives.
Main responsibilities: The Regional Sales Manager is responsible for all sell-in, and sell-through/ sell-out operations in the region. 1. Sales management:
Manage the regional sales force to develop the sales strategy to meet the regional sales target
Allocate regional sales targets, communicate, and manage sales progress of the region
Forecast market demand and plan channel sell-in in alignment with trade terms: Create N+3 strategy plan; execute N+3 forecasts
Oversee pricing strategies, contract negotiations, and distribution agreements
Manage the distribution within the region to ensure sales performance
Monitor distributions’ and key accounts’ PSI and resolve issues to maintain healthy inventory levels for optimizing sell-in and sell-out
Communicate with stakeholders to optimize inventory turnover in the region
Manage adherence to sales price execution across sub-dealers/ points of sales to ensure a healthy business environment
Manage the implementation of the training plan at the points of sales aligning with the company’s standards and requirements
Organize customer conventions, and marketing/promotion activities at points of sales
Track and control samples, POSsM, display, and company’s assets at the point of sale
Review, analyze, and report regional sales performance against sales targets, and drive measurable, continuous improvement within the sales process to meet or exceed revenue objectives.
2. Managing and motivating the Sales team:
Inspire, manage, and direct sales forces (including ASM, Local Sales, PC), establishing performance goals and providing direction, guidance, and experience to foster a successful and positive team environment and achieve company objectives.
3. Building and developing customer relationships
Establish and develop long-term relationships with distributors/dealers/ sub-dealers, and points of sale in the assigned region
4. Managing and developing market
Analyzing market trends and competitor activities for sales decision-making
Lead efforts to penetrate new markets and expand the company's share in existing markets
Collaborate with relevant teams (Marketing, Retail, PM) to design and execute promotional campaigns and product launches
5. Relationship:
Build and maintain positive and productive relationships with key stakeholders.
Facilitate cooperation with Retail, Marketing, Planning & Logistic, Finance, and HR Departments
Job Requirement
Proven experience in a sales role within a similar industry. Minimum of 3 years of experience in a similar position
Strong understanding of market dynamics and requirements.
Excellent negotiation skills with a proven track record of successfully pitching for new business.
Ability to analyze market trends and provide insights.
Experience in forecasting market demand accurately.
Strong communication skills with the ability to negotiate commercial deliverables effectively.
Experience in managing project pipelines and developing new business opportunities.
Ability to monitor channel PSI effectively to maintain healthy inventory levels.
Experience in identifying strategic products to drive pipeline growth
Good leadership, coaching, and team-building skills
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