Senior Assistant Brand Manager (Foods Brand)

Job Description

- Assist the Brand Manager in executing the Marketing Plan by coordinating with Sales and Trade Teams to carry out effective campaigns, and achieve strong brand growth.

- Support the Brand Manager in planning for Annual Marketing and Communication.

- Analyze market situations, internal sales performance, consumer insights, market trends, and competitors’ movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.

- Liaise closely with Agencies for branding and consumer communication activities (Including both ATL and BTL activities, such as TVC, digital, activation, sampling, OOH, and POSM…).

- Lead brand planning and execution, strong management for ATL and BTL activities to ensure excellent execution.

- Get close to customers/consumers via frequent market visits.

- Conduct market or consumer research with research houses to explore consumer insights, fine-tune product concepts, and amplify new market trends.

- Be able to work well with cross functions to drive sales and build the brand.

- Lead cross functions (supply chain, purchasing, sales, trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.

- Management of PnL and marketing budgets within agreed targets.

- Follow up and control Marketing expenses.

- Smoothly cooperate with other Departments to handle tasks related to the brand in charge.

- Other tasks assigned by the line manager.