Senior Content Specialist

Job Description

1. Content Planning and Strategy:

• Develop and implement a comprehensive content strategy that aligns with Soctrip.com’s marketing goals and brand messaging.
• Plan and organize content calendars for social media, blogs, websites, and other digital platforms, ensuring a consistent and engaging content flow.
• Collaborate with the marketing team to align content strategies with overall marketing campaigns and promotional activities.

2. Content Creation and Copywriting:

• Write compelling and persuasive copy for a variety of digital content, including blogs, social media posts, website pages, newsletters, and email marketing campaigns.
• Develop high-quality PR articles and press releases that highlight Soctrip.com’s unique value propositions and attract media attention.
• Create SEO-optimized content that improves search engine rankings, drives organic traffic, and engages target audiences, focusing on keywords related to flight bookings, car rentals, and travel tours.

3. Creative Content Development:

• Conceptualize and create engaging content for e-commerce platforms and live-streaming sessions to promote Soctrip.com’s services and special offers.
• Develop creative scripts and narratives for video content, including promotional videos, customer testimonials, and tutorials.
• Produce interactive content that enhances user engagement and encourages sharing across social media channels.

4. Content Performance Analysis:

• Use analytics tools to track and measure the performance of content across various channels, including website traffic, engagement rates, and conversion metrics.
• Analyze content performance data to gain insights into audience preferences and behavior, using these insights to refine and improve content strategies.
• Prepare regular reports for management, highlighting key content metrics and recommending strategies for improvement.

5. Innovation and Trend Awareness:

• Stay updated on the latest content marketing trends, tools, and best practices, particularly within the travel industries.
• Experiment with new content formats, styles, and storytelling techniques to keep Soctrip.com’s content fresh and engaging.
• Incorporate feedback from audience and stakeholders to continuously improve content quality and relevance.

Job Requirement

- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 2-3 years of experience in content creation, copywriting, and content strategy, preferably in the travel or OTA industry.
- Proven experience in writing for PR, SEO, and Online Travel platforms, with a strong portfolio showcasing relevant work.
- Expertise in creating content related to hotels, flight, car rentals, and travel tours booking.
- Strong understanding of SEO best practices, keyword optimization, and content performance metrics.
- Excellent writing, editing, and storytelling skills, with a keen eye for detail and accuracy.