● Develop and implement digital advertising campaigns to drive customer acquisition and retention ● Analyze and optimize digital ads, conversion funnels to improve ROI ● Ensure effective web analytics and tracking systems are in place to provide actionable insights and data-driven decision making ● Oversee digital system architecture, ensuring all digital tools and platforms are integrated and functioning optimally ● Conduct market research and analysis to identify customer needs and preferences, and provide insights into trends and opportunities ● Develop buyer personas and strategies to effectively target and engage with key customer segments ● Stay current with digital marketing trends, tools, and best practices, and make recommendations for process improvements and optimization
Job Requirement
● Bachelor's degree in marketing, business, or related field ● 2 - 3 years of experience in digital marketing, advertising, or related field ● Strong understanding of web analytics, SEO, SEM, and other digital marketing channels ● Proven experience optimizing digital advertising campaigns and conversion funnels ● Demonstrated experience in digital system architecture and integration ● Strong research and analytical skills, with experience conducting market research and developing buyer personas ● Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams