Senior Performance Marketing Manager

Job Description

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be the world leader in e-commerce enablers in term of trading, product creating and e-commerce servicing. Based in California with an operation office in HCMC, we have more than 500 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only US e-commerce market but also to enter new e-commerce markets of more than 15 countries in Europe, Asia and North America, not only Amazon channel but also Walmart, Wayfair among others. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.

Our vision: To be the world leader of e-commerce enabler in term of trading, product creating, and e-commerce servicing.

JOB DESCRIPTIONS

Marketing management

• Take control of all digital marketing managements and lead multiple digital projects at Yes4All. Work with Ecommerce Sales teams and other internal team to deliver GMV target within total marketing budget for multiple countries on multiple channels: Amazon, Wayfair, Walmart.com, D2C,…
• Build, manage and expand team of executive and project management for multiple expansion direction in a short period of time.

Performance Marketing Operation

• Build and use a strong digital expertise in Web/search (SEO, SEM) and eCommerce customer journey, marketing platform, CRM, and data (collect, usage, analysis) to plan, create and run paid social and paid search marketing campaigns on digital platforms, mainly on Amazon platforms. Manage overall and detailed budgets for different layer of campaigns
• Ensure the availability of key marketing performance indicators and the dashboard to identify improvements and to share recommendations and best practices with cross-functional groups.
• Proactively working with Sales team and other team to deliver business tactics as a whole, building strong business acumen to deliver excellent digital strategy; measure and improve overall digital performance with an ROI approach.
• Implement a culture of A/B testing to improve your audience, message, and experience to boost search engine marketing (SEM) performance. Proactively monitor and analyze competition within search engine advertising.
• ·Content and listing optimization for higher conversion rate and sustainable portfolio management

Marketing Research, Standardization and Optimization

• Support the expression of requirements for all marketing profiles (in different markets) and best practices for using reports and building analysis.
• Assess, quantify and create highly attractive marketing trends, brand partnerships to generate new company and customer values.
• Research, initiate and lead improvement and optimization project for two dimensions: marketing effectiveness and efficiency as well as productivity effectiveness and efficiency

Business expansion/ Project management

• Lead or participate as key member of business expansion projects: new channel, new countries (JP, EU5, UK, CA, MX...), new services...
• Lead or participate as key member of business improvement projects: automations, new process, new tools, new partner, new system integration...