STRATEGIC PLANNING MANAGER

Job Description

The Strategic Planning Manager will be responsible for the planning and strategy leading. You will collaborate closely with the Business Development (BD)/Sales team to identify client needs and develop effective marketing and business strategies. This role requires a deep understanding of market trends, competitive landscapes, and customer behaviors to ensure successful campaign implementations and long-term business growth.

Key Responsibilities:

Planning & Proposal:

• Work closely with the BD/Sales team to define the objectives of campaigns, based on client business needs, focusing on sales or customer behavior.

• Ensure all content and formats comply with brand guidelines and meet client objectives.

• Develop and present proposals to clients, aligning with their goals and expectations.

• Create and execute strategic marketing initiatives for the company.

Analysis & Research:

• Conduct detailed market analysis and research to identify emerging trends, opportunities for growth, and competitive threats for both clients and the company.

• Analyze the competitive landscape to develop strategies that mitigate risks and leverage new market opportunities.

Implementation of Campaigns/Projects:

• Lead the effective implementation of strategic initiatives across the organization, collaborating with the Account Management (AM) and Creative teams.

• Ensure continuous improvement and refinement in the strategic planning process, maintaining high standards and flexibility in response to changing market conditions.

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• At least 3 years of experience in strategic planning, marketing, or business development.

• Strong understanding of market research, consumer behavior, and business strategy.

• Ability to lead cross-functional teams and manage multiple projects simultaneously.

• Logical thinking with analytical skill, creative mindset.

• Presentation ability in English as well as Vietnamese.

• Ability to analyze data and develop actionable insights.