Trade Marketing Executive

Job Description

• Analyze market situation, market trend, trade area, potential customers’ behavior
• Understand current business performance (by analyzing historical data)
• Contribute & Develop MKT (promotional) programs monthly/ quarterly/ occasionally (sales-driven marketing) for all channels: offline & online
• (social platforms, e-com, delivery platforms, …)
• Work with internal MKT members to prepare & launch programs (communication, design, POSMs, …)
• Follow-up team members & help/ guide them:

▪ To work with internal departments to get well alignment & roll-out on-time, in-full (Operations, IT, Finance, Supply Chain (POSMs), …)

▪ To extend partnerships & build landlords’ relationship to enhance brand awareness & drive traffic

• Manage & track MKT programs’ performance weekly/ monthly & revise if needed to meet business objectives
• Do post-evaluation reports

- Others scopes of work assigned by line manager

Job Requirement

• Bachelor’s Degree in Marketing, Business Administration or relevant
• 03 years-experience in Trade Marketing, Sales-driven Marketing or Overall Marketing
• Background experience in F&B, Retail, FMCG is a priority
• Good at data/ market analysis, multi-tasking, communication & negotiation.