1. Build and execute the trade category plan for the categories assigned:
Build account/channel trade plans for the specific categories to deliver business objectives.
Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities within specific customers/channels
Work with GT field sales team to ensure excellence in in-store execution
2. Develop and deploy monthly rolling plan for the categories by account
Prepare sales-driven activities plan with attention to market intelligence information
Make the allocation by account by territory and effectively communicate to executional teams
Work with Supply Chain, Customer Service, Procurement, and other related functions to assure the trade plans to be fully carried out
In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
Follow up with POSM production gift sourcing and delivery to stores
3. Budget control & Business analyses:
Conduct post-promotion evaluation of key schemes and give inputs for further improvement
Conduct monthly business review by sub-category by account coming up with action plan for next period
Monthly review the performance of spending by activities to assure the effective control of budget
Job Requirement
University graduate in business administrative, foreign trade, economics.
At least 5-8 years working experience in GT Trade Marketing for FMCG industry
Strong interpersonal and influencing skill.
Good communication skill, both in Vietnamese and English
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