Trade Marketing Manager

Job Description

- Be responsible for Trade Marketing strategies and implementation to increase sales volume and product visibility

- Make annual budget and target for product category

- Develop and evaluate category-specific promotion plan

- Functionally responsible for data analysis and trade programs to optimize Coverage.

- Directionally responsible in developing trade pricing strategy (with appropriate trade competitive response plans) in alignment with Category and Marketing Plans. Monitor competitive price actions plan and recommend changes as appropriate.

- Work with Marketing team on new product developments with regards to product launch, exit, pack counts, top line forecasts (market share, volume) and baseline / incremental forecasts due to in-store promotions.

- Track and analyze all BTL activities implemented to take out learning’s & improve activities in the future

- Cooperate with marketing to organize events such as Sales Briefing, Retailer Conference and market visit

- Evaluate the needs of the field and translating that into specific Trade marketing programs. Ensure alignment across the Sales and Marketing organizations on field sales needs

- Work closely with the Marketing to improve processes that link corporate brand building activities and Product Development activities with Sales activities

- Be responsible for the development, execution, and performance of all programs designed to increase product presence and well display

- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team.