Trade Marketing Manager

Job Description

Purpose And Mission: developing and implementing promotional programs for the industry, managing distribution channels, and targeting customers according to the marketing manager‘s strategy within the allocated budget. The ideal candidate will have a strong understanding of the retail industry and be able to effectively manage and execute marketing campaigns.

I. RESPONSIBILITIES:

• Develop and implement promotional programs for the industry, distribution channels, and target customers according to the marketing manager’s strategy within the allocated budget.
• Minimize channel conflict through support policies and allocation of promotions for sellers/buyers.
• Evaluate support programs to provide information and propose enhancements to investment efficiency for management levels.
• Regulate goods by region/channel, combined with periodic inventory tracking at Distributors, markets, and resolving inventory at the company to ensure the inventory policies prescribed for each product category and distribution contract.
• Analyze market information, competitors, and industry data reports (internal, external) to propose action plans (Sales, Marketing, Trade Marketing) for each region/area.
• Prepare conferences, sales pitches, sales support tools for new product launches
• Visit the market to inspect, evaluate support programs, projects, and competitor information.

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3+ years of experience in trade marketing, preferably in the retail industry.
• Understanding of Brand & category.