Brand Manager/ Assistant Manager is responsible for developing and implementing brand strategies to enhance brand positioning, strengthen market presence, and drive sustainable business growth. This role ensures the brand’s identity, image, and communication are aligned with the company’s vision, mission, and business objectives while leading marketing initiatives to maximize customer engagement and sales performance.
1. Brand Strategy & Market Penetration
Develop brand positioning strategies consistent with the company’s overall direction and objectives.
Plan and execute brand marketing campaigns, including advertising, PR, events, promotions, and digital marketing.
Ensure all marketing activities reflect the brand’s tone of voice, values, and identity.
Propose creative and impactful marketing ideas to strengthen brand awareness and differentiation in the market.
2. Brand Marketing Management
Develop and manage annual and quarterly marketing plans for assigned brands.
Manage and optimize brand marketing budgets; ensure efficient resource allocation and spending.
Lead and oversee the execution of marketing projects, ensuring timely delivery and measurable results.
Collaborate with internal departments (Sales, Product, Digital, Design, etc.) to ensure consistent brand communication.
Evaluate and report the effectiveness of marketing campaigns using key performance indicators (KPIs).
Build and maintain strong relationships with customers, media partners, and strategic business partners.
Develop partnership and co-branding activities with distributors and retail channels.
3. Market Research & Competitor Analysis
Monitor market trends, industry movements, and consumer behavior to identify new opportunities.
Conduct research and analysis of competitors’ strategies, pricing, and communication approaches.
Gather and analyze market data to refine brand positioning and uncover customer insights for decision-making.
4. Team Management & Development
Manage and coordinate the work of the brand marketing team.
Coach, train, and develop team members to improve professional skills and performance.
Encourage collaboration between departments and contribute to building a positive, innovative corporate culture.
5. Reporting
Prepare and present periodic reports on marketing performance, market trends, and campaign results.
Provide data-driven recommendations to management for brand growth and strategic planning.
Perform other duties as assigned by Head of Marketing/ BU.
Job Requirement
Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or related fields.
Comprehensive and solid understanding of marketing and branding principles.
Knowledge and experience in the cosmetics, dermo-cosmetics, or pharmaceutical beauty industry is highly preferred.
At least 1-2 years of experience in a Brand Manager or similar role.
Proven experience in planning and executing integrated marketing campaigns.
Prior experience in cosmetics, personal care, or FMCG is a plus.
Excellent command of English (spoken and written).
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Strong leadership and strategic thinking abilities.
Excellent communication, negotiation, and interpersonal skills.
Strong analytical thinking and problem-solving abilities.
Creative, dynamic, and result-oriented mindset.
Proactive in monitoring market changes and applying insights into marketing strategies
High level of responsibility, integrity, and professionalism.
Creative, innovative, and passionate about brand development.
Able to work independently and under high pressure.
WHY JOIN VIGO?
At Vigo, we’re not just growing—we’re evolving. You'll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast-paced, supportive environment where your ideas and contributions truly matter.
Competitive Salary & Annual Adjustment: Regular salary reviews based on performance and market trends.
13th-Month Bonus & Performance Incentives:
Quarterly KPI bonus
Collective/individual bonuses every 6 months
Additional performance-based bonuses
Professional Development:
Training, coaching, and mentoring programs to support your growth
Clear career progression in a young, dynamic environment
Work Culture & Engagement:
Friendly, energetic workplace with many opportunities for advancement
Regular team activities: birthdays, holidays, teambuilding events, company trips
Health & Insurance:
Full coverage under labor law (social, health, and unemployment insurance)
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