Assistant Brand Manager

Job Description

Job Summary:

We are seeking a creative and detail-oriented Assistant Brand Manager to support the development and execution of brand strategies that drive business growth and customer favorability. You will assist in managing brand performance, coordinating marketing campaigns, analyzing market trends, and ensuring brand consistency across all touchpoints.

Key Responsibilities:

Corporate / Project Brand Strategy & Execution

• Assist in the development and execution of brand campaigns aligned with business priorities.
• Support the implementation of the company’s brand strategy across all corporate touchpoints (internal and external).
• Support the creation of positioning, messaging frameworks, and brand narratives for key projects or product lines & brand consistency across platforms.
• Assist in translating customer insights, usage behaviors, and competitive analysis into impactful brand strategies.

Go-to-Market (GTM) Support

• Collaborate with Product Marketing, Sales, and Creative teams to roll out GTM campaigns and project launches / maintenance.
• Assist in the development of key launch materials in 360-degree marketing.

Content & Communications

• Coordinate the production of brand and marketing materials including brochures, corporate videos, executive presentations, and website updates.
• Help manage social media channels and corporate storytelling efforts.
• Marketing Operations & Campaign Support
• Help execute integrated marketing campaigns targeting key stakeholders.
• Coordinate project planning, execution and industry activations.

Insights & Reporting

• Conduct market researches, brand audits and competitive benchmarking to assess brand performance and positioning.
• Gather and analyze data from brand health tracking, media coverage and industry reports.
• Report on key metrics and contribute to brand dashboards and campaign reports.

Collaboration & Governance

• Collaborate with internal teams (HR, Communications, Sales, Product, etc.) to maintain brand alignment.
• Assist in maintaining brand guidelines, asset libraries, and approval workflows.

Job Requirement

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 4 years of experience in brand management, marketing, or a similar role.
• Strong understanding of marketing principles and brand building.
• Excellent project management and organizational skills.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Strong communication and presentation skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).

Preferred Qualifications:

• A creative yet strategic thinking mindset.
• Experience in agencies, FMCG, retail, or e-commerce industries.
• Familiarity with both trade marketing & digital marketing platforms (social media, paid media, SEO/SEM).
• Creative mindset with a keen eye for visual branding and storytelling.