Brand Assistant Manager (Pharma)

Job Description

This position reports to Marketing Segment Head.

The Brand Assistant Manager acts as an overall champion for assigned brands, ensuring alignment with the company’s strategic objectives. The role requires experience in the ETC channel as a foundation, with a focus on further development and expansion into the OTC channel and e-commerce.

The role is responsible for managing the product life cycle from strategy to execution: defining brand vision, creating marketing strategies, leading tactical plans, managing budgets, and working closely with cross-functional teams, medical experts, and external partners.

• Work with the Marketing Segment Head/Director to determine long-term strategies and directions for assigned brands.

• Define brand vision, positioning, and strategies to support growth in both ETC and OTC channels, as well as e-commerce expansion.

• Develop and implement marketing plans to achieve sales, profit, and brand objectives.

• Execute marketing programs effectively; monitor results, recommend adjustments, and implement contingency plans when needed.

• Manage and monitor the brand’s P&L and A&P budget, ensuring accuracy, efficiency, and profitability.

• Lead and manage new product development and product launches in collaboration with cross-functional teams.

• Collaborate with Market & Customer Intelligence (MCI) and external partners to conduct market research, generate insights, and support brand strategies.

• Establish and maintain strong relationships with key opinion leaders, medical associations, and customers across relevant therapeutic areas.

• Plan and execute Continuing Medical Education (CME) programs and provide necessary support to sales and medical teams, including product training and promotional materials.

• Develop communication and promotional materials in compliance with regulatory, legal, and medical guidelines.

• Conduct regular field visits to monitor business performance, gain new insights, and ensure strong execution.

Job Requirement

Professional Background

• Degree in Pharmacy (preferred), Business, Marketing, or a Scientific/Healthcare field.

• Minimum 5 years of relevant experience in Sales/ Marketing and Product Management, preferably in the pharmaceutical, nutrition, or healthcare industry.

• Solid experience in the ETC channel with exposure to nutrition, tender, and OPD business.

Competency Requirements

• Strong foresight, strategic planning, and execution skills.

• Excellent planning, monitoring, and detail-oriented project management capabilities.

• Strong analytical, problem-solving, and decision-making skills.

• Ability to translate insights into actionable strategies.

• Strong inter-communication and relationship-building skills with cross-functional teams and external partners.

• Open mindset with flexibility, adaptability, and agility.

• Demonstrated learning spirit and creativity in brand building.

• Proven track record in ABM/brand management within ethical channel.

• Proficiency in Windows-based applications.

• Fluent in spoken and written English.

• Willingness to travel occasionally.