Brand Executive (Medicine)

Job Description

Main Responsibilities

1. Execute Brand and Partner Marketing Campaigns

• Support the implementation of brand marketing and co-branding campaigns with pharmaceutical partners (Rx & OTC) across online and offline channels.

• Coordinate and develop content plans (social media, PR, digital assets, POSM, in-store activation, etc.) tailored to each campaign.

• Monitor and consolidate campaign performance results (content engagement, in-store visibility, livestream impact, media reach, etc.).

2. Content Management & Creative Development

• Collaborate with the content team to develop medical, product-related, and public health content in compliance with pharmaceutical industry standards.

• Contribute ideas and concepts for communication activities specific to the pharmaceutical sector (e.g., symposiums, in-house training, health station activations, etc.).

3. Cross-Functional & Partner Collaboration

• Work closely with internal teams such as Marketing, Retail Operations, Merchandising, and Medical to ensure cohesive campaign execution.

• Support the coordination and execution of professional events including symposiums, in-store activations, and co-branded livestreams with partners.

4. In-Store Marketing Execution Supervision

• Monitor marketing activities at store level, including POSM placement, in-store branding, and market execution.

• Assist in auditing compliance with brand and partner guidelines across pharmacy locations.

5. Support in Analysis & Reporting

• Regularly update consumer insights, pharmaceutical market trends, and periodic campaign performance reports.

• Propose marketing improvements based on data analysis and market feedback.
  

Job Requirement

• Bachelor’s degree in Marketing, Communications, Pharmacy, or related fields.

• Certificates in Digital Marketing, Brand Marketing, or Data Analysis are a plus.

• Minimum 2 years of experience in Brand/Marketing, preferably in Pharmaceutical, FMCG, or Retail industries.

• Intermediate proficiency in English.

• Proficient in Microsoft Office (Word, Excel, PowerPoint) and other data analysis tools.

• Strong organizational and communication skills with the ability to manage multiple tasks simultaneously.

• Ability to create engaging content while complying with pharmaceutical advertising regulations.

• Proactive, responsible, and eager to learn and grow.