Brand Manager (Fashion)

Job Description

Category: Fashion.

Report to: Growth Director.

Location: 555 3/2 Street, Ward 8, District 10, Ho Chi Minh City.

Working time: 8:30 AM to 5:30 PM (Monday – Friday) and 8:30 - 12:30 (Saturday Morning).

I. Responsibilities:

1. Brand Building & Development:

• Define and implement the brand strategy, ensuring a consistent image across all platforms.
• Develop and manage brand concept, visual direction, and storytelling, ensuring strong positioning and differentiation.
• Guide the brand’s aesthetic and style based on fashion trends and consumer behavior.
• Work with the design team to develop visuals, lookbooks, and fashion campaigns aligned with the brand’s identity.
• Conduct market research on competitors and consumer insights to enhance brand positioning.

2. Brand Planning & Execution:

• Develop marketing plans and brand growth strategies for different phases.
• Collaborate with the marketing team to execute integrated marketing campaigns across digital, offline, and influencer channels.
• Monitor and analyze campaign performance, adjusting strategies to meet KPIs.
• Manage the brand’s marketing budget effectively to maximize ROI.

3. Portfolio Management & Product Strategy:

• Develop and manage the product portfolio, ensuring alignment with market demand and profitability.
• Work closely with the product team to define collections, material selections, and trend directions.
• Oversee the product development process from concept to launch, ensuring brand consistency and quality.

4. P&L Management & Business Growth:

• Oversee brand revenue, profitability, and operational efficiency.
• Monitor P&L performance and optimize pricing, promotions, and costs for sustainable growth.
• Develop strategies to drive sales and expand the market.

5. Technology Integration in Branding & Fashion:

• Explore and implement technology in branding, marketing, and product development to enhance efficiency.
• Stay updated on digital trends, AI, and automation to improve customer experience.

Job Requirement

II. Requirements:

1. Compulsory:

• Extensive knowledge of high fashion, style, and aesthetics.
• Experience in executing multi-channel marketing campaigns (digital, offline, KOLs, influencers).
• Creative and strategic thinking, with the ability to define brand concepts and visual direction.
• English proficiency: Excellent verbal and written communication skills.
• Analytical thinking: Strong ability to analyze market trends and data to develop optimal strategies.

2. As a big plus if:

• P&L management skills, with experience in optimizing revenue, costs, and brand profitability.
• A technology-driven mindset with the ability to integrate tech solutions into branding, marketing, and fashion retail.