Brand Manager (FMCG)

Job Description

1. Responsible for communication and advertising plans (ATL & BTL) for the brand

• In charge of developing, executing, and managing communication & media and trial plans to increase brand penetration and offtake.
• Analyze, measure, review, and report media campaign results; evaluate ROI & KPIs, and optimize for high performance and efficiency.

2. New product development

• Research and propose new products aligned with market demand and company resources.
• Develop launch plans for new products.
• Coordinate with the R&D department to develop and plan research and launch new or improved products.
• Manage implementation and evaluate launch effectiveness.

3. Market research

• Proactively update market changes and propose appropriate plan adjustments.
• Update consumer trends.
• Conduct market research to support the new product development process.

4. Plan and manage the marketing budget for the brand

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• Minimum 5 years of experience in marketing within the FMCG industry.
• Brand management and strategic brand development direction.
• Planning and execution of ATL and BTL marketing activities.
• Direction and execution of communication strategy.
• Exceptional leadership, communication, and negotiation skills with the ability to influence and collaborate across all organizational levels.
• Strong change management abilities, multitasking skills, and resilience under pressure.

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Work Location: Bien Hoa Consumer (BHC) - 63 Cao Thang Str, Ban Co Ward 3, HCMC.