Brand Manager

Job Description

• Develop and implement brand strategies, positioning, and marketing plans to drive brand growth and awareness.

• Lead the end-to-end process of new product development and launches, including market research, product concept creation, packaging design, pricing strategy, and go-to-market execution.

• Conduct market research to identify consumer insights, trends, and competitor activities.

• Collaborate with cross-functional teams, including Sales, R&D, and Production, to ensure brand alignment and successful execution.

• Manage marketing campaigns across multiple channels, including digital, social media, in-store promotions, and trade marketing.

• Develop and execute launch campaigns that drive brand awareness and consumer engagement, ensuring strong market penetration for new products.

• Monitor brand performance metrics and analyze sales data to measure campaign effectiveness and optimize marketing efforts.

• Work closely with advertising and media agencies to develop creative and impactful brand communication.

• Manage the brand’s P&L, ensuring budget efficiency and ROI-driven marketing investments.

• Develop and maintain strong relationships with key stakeholders, both internal and external, to drive brand success.

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.

• Minimum 3-5 years of experience in Brand Management, preferably in the confectionery, FMCG, or food & beverage industry.

• Proven track record in launching successful new products and executing go-to-market strategies.

• Strong analytical skills and ability to translate consumer insights into actionable strategies.

• Experience in developing and executing 360-degree marketing campaigns (digital, ATL, BTL, trade marketing, etc.).

• Excellent project management and leadership skills.

• Proficiency in market research tools and data analysis.

• Creative mindset with a strong ability to think strategically.

• Excellent communication and presentation skills.

• Fluency in English; additional languages are a plus.

Địa chỉ: 162 Nguyễn Văn Thủ - P. Đa Kao, Quận 1, HCM