Brand specialist

Job Description

1. Brand planning
• Support process of building brand positioning, and communication strategies for OEM/ODM services
• Work closely with Corporate Communications, PR, ESG team to maintain brand consistency and sustainability value across touchpoints
• Coordinate with internal / external agencies and vendors to produce marketing collaterals, campaign assets, and sales support materials that align with brand guidelines.

2. New Product Development:
• Support marketing manager in managing innovation: product specification, samples, and go-to-market plan.
• Collaborate with cross-functional teams (R&D, Supply Chain, Sales…) to ensure smooth execution and timely delivery of product development initiatives
• Collaborate with designers, agencies, and internal stakeholders for leaflet & packaging design.
• Assist in monitoring market trends, competitive activities, and customer insights to support product and marketing strategy
• Collaborate with Sales team to understand client needs and assist in creating customized products/ insights presentation for B2B meeting.

3. Brand activation, Digital Marketing & Stakeholder Management
• Assist MM in developing event concepts & activities. Work closely with trade team to execute trade fair/ activation/ field trips; gifts for customers…
• Work closely with Insight team for insightful information to develop sales material
• In collaboration with media partners to oversee the development and adaptation of creative content and digital assets for multi-channels (social media, website…).

4. Marketing Operations, Budget & Administrative Support
• Support preparation of budgets, purchase requisitions, contracts, and payment processes in compliance with company policies.
• Monitor and track marketing expenditures to ensure efficient budget utilization and accurate reporting.
• Maintain organized records of brand assets, marketing materials, and performance reports.
• Coordinate with internal teams and external partners to ensure timely delivery of all marketing projects.
• Perform other assignments as required to support Marketing Manager.

Job Requirement

1. Education: Bachelor's degree in Marketing, Business Administration, International Business or related field.

2. Experience:
•   3+ years marketing experience is required
•   Experience in corporate communication, new product development for B2B, OEM/ODM, or F&B sectors.

3.  Skills:
•   Strong analytical skills with the ability to interpret research data, market dynamics, and consumer trends 
•   Strong in creative briefing and judgment with attention to detail in visual and verbal branding. 
•   Good communication & presentation skills – both in Vietnamese and English
•   Strong problem-solving abilities, project management and multitasking skills
•   Experience working with international clients is a plus
•   Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints.