Channel Manager​ (MT - Trade Marketing)

Job Description

1. Trade Marketing Planning for Modern Trade (MT) Channel

• Collaborate with Sales and Marketing teams to develop monthly, quarterly, and annual Trade Marketing (TM) plans.
• Plan seasonal promotional campaigns and new product launch initiatives.
• Design tailored in-store activation and consumer promotions for each retail chain (e.g., Co.opmart, Big C, Winmart, MM Mega Market, GS25, etc.).

2. Collaboration with Modern Trade Accounts

• Work directly with buyers to negotiate display spaces, promotional activities, product sampling, and shopper activations.
• Ensure proper execution of programs according to commercial agreements (e.g., display compliance, promotions, sponsorships, etc.).

3. Budget and POSM Management

• Manage TM budgets for each MT chain.
• Monitor and ensure proper implementation of POSM, activations, and display shelves according to brand standards.
• Control spending related to listing fees, visibility, and promotional costs.

4. Analysis and Strategic Proposals

• Track sell-in and sell-out data by retail chain.
• Analyze the effectiveness of TM activities (ROI, cost, and revenue).
• Propose improvements for short- and long-term Trade Marketing strategies.

5. Sales Team Collaboration & Market Supervision

• Support Key Account teams in executing programs at points of sale.
• Conduct field visits to assess brand visibility and execution compliance.

Job Requirement

• Bachelor’s degree in Economics, Marketing, Business Administration, or related fields.
• Minimum 5 years of experience in Trade Marketing, with at least 2 years working directly with MT systems (supermarkets, retail chains).
• Strong relationships with MT buyers is a plus.
• Strong analytical skills in sales data, budgeting, and planning.
• Good understanding of consumer behavior in the Modern Trade channel.
• Excellent communication, negotiation, and cross-functional collaboration skills.
• Proficient in Excel, PowerPoint, and sales reporting tools.

​--------------------------------------------------------------------------------------------

* Location: 63 Cao Thang, Ward 3, District 3, HCMC

* Bien Hoa Consumer