Join our team as a Country Head of Marketing (Vietnam), leading the development of innovative, high-impact marketing strategies across diverse markets. If you're a strategic thinker with proven leadership skills and a passion for driving results, this is the role for you.
Key Areas of Responsibility:
1. Strategic Leadership:
Shape and implement holistic marketing strategies aligned with ASIA Group business units goals in Vietnam.
Lead and inspire a dynamic marketing team, fostering innovation and collaboration.
Set clear goals and track performance metrics to ensure success across all units.
Expand marketing channels and platforms to grow brand awareness, reach and customer acquisition for all business units of the ASIA Group in Vietnam.
2. Cross-Functional Collaboration:
Deliver the projected and committed supply to all business units according to the monthly and annual business plans.
Bridge the gap between marketing and business units to ensure seamless strategy integration.
Standardize marketing processes for consistency and efficiency for all business units.
3. Performance Optimization:
Leverage cutting-edge technology and AI tools to optimize communication and coordination.
Develop data-driven strategies to boost marketing ROI and customer satisfaction.
Utilize analytics to refine campaigns, reduce acquisition costs, and drive customer retention.
4. Talent & Innovation:
Build and nurture a high-performing, innovative marketing team.
Drive continuous learning and professional development, ensuring the team stays ahead of industry trends.
5. Budget Management:
Oversee the marketing budget, ensuring optimal allocation of resources and financial control.
Conduct budget reviews and analyses to identify opportunities for cost savings and strategic investments.
6. Stakeholder Engagement:
Work closely with the business units’ management to align marketing initiatives with business goals.
Report to the ASIA Group Leadership on a quarterly and Annual basis.
Job Requirement
At least 10-15 years’ experience in marketing positions, and 3-5 years in similar role.
Bachelor Degree in Marketing/ Business Administration. MBA is a major advantage
Strong experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies.
Ability to work under pressure and comply to tight schedules.
Ability to make sensible decisions in a fast-paced environment.
Creative and resourceful in developing ideas to create effective marketing strategies.
Leadership skills including motivating, coaching employees to perform well and task delegation for team members.
Demonstrated credibility with colleagues and stakeholders at all levels of an organization.
Great communicator and strong interpersonal skills.
Stellar speaking and writing skills in English and Vietnamese.
High level of commitment to the principles of organizational development and to the values of the company.
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