Country Head of Marketing

Mô tả Công việc

Join our team as a Country Head of Marketing (Vietnam), leading the development of innovative, high-impact marketing strategies across diverse markets. If you're a strategic thinker with proven leadership skills and a passion for driving results, this is the role for you.

Key Areas of Responsibility:

1. Strategic Leadership:

• Shape and implement holistic marketing strategies aligned with ASIA Group business units goals in Vietnam.
• Lead and inspire a dynamic marketing team, fostering innovation and collaboration.
• Set clear goals and track performance metrics to ensure success across all units.
• Expand marketing channels and platforms to grow brand awareness, reach and customer acquisition for all business units of the ASIA Group in Vietnam.

2. Cross-Functional Collaboration:

• Deliver the projected and committed supply to all business units according to the monthly and annual business plans.
• Bridge the gap between marketing and business units to ensure seamless strategy integration.
• Standardize marketing processes for consistency and efficiency for all business units.

3. Performance Optimization:

• Leverage cutting-edge technology and AI tools to optimize communication and coordination.
• Develop data-driven strategies to boost marketing ROI and customer satisfaction.
• Utilize analytics to refine campaigns, reduce acquisition costs, and drive customer retention.

4. Talent & Innovation:

• Build and nurture a high-performing, innovative marketing team.
• Drive continuous learning and professional development, ensuring the team stays ahead of industry trends.

5. Budget Management:

• Oversee the marketing budget, ensuring optimal allocation of resources and financial control.
• Conduct budget reviews and analyses to identify opportunities for cost savings and strategic investments.

6. Stakeholder Engagement:

• Work closely with the business units’ management to align marketing initiatives with business goals.
• Report to the ASIA Group Leadership on a quarterly and Annual basis.

Yêu Cầu Công Việc

• At least 10-15 years’ experience in marketing positions, and 3-5 years in similar role.
• Bachelor Degree in Marketing/ Business Administration. MBA is a major advantage
• Strong experience at setting strategic goals, and at conceptualizing and executing high quality branding and marketing strategies.
• Ability to work under pressure and comply to tight schedules.
• Ability to make sensible decisions in a fast-paced environment.
• Creative and resourceful in developing ideas to create effective marketing strategies.
• Leadership skills including motivating, coaching employees to perform well and task delegation for team members.
• Demonstrated credibility with colleagues and stakeholders at all levels of an organization.
• Great communicator and strong interpersonal skills.
• Stellar speaking and writing skills in English and Vietnamese.
• High level of commitment to the principles of organizational development and to the values of the company.
• Knowledge in Education industry is a plus.