Digital Marketing Executive

Job Description

Job Summary:

We are seeking a creative and data-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across multiple digital channels. The ideal candidate will have a solid understanding of content creation, paid advertising, social media, and performance tracking to drive brand awareness, customer engagement, and conversions.

Requirements:

· Campaign Planning, Design, & Execution

o Develop and implement digital marketing strategies to meet campaign objectives

o Design of Key Visuals and Artwork in accordance with the direction of branding

o Manage day-to-day operations of online marketing channels including social media, email, SEO, and paid ads

· Content & Social Media

o Create and schedule engaging content for social platforms (Facebook, Instagram, TikTok, YouTube, etc.)

o Monitor social engagement and respond to comments/messages as needed 1.c)Monitor the trends of the respective social media, aiding the future planning of digital marketing

· Online Advertising

o Plan, execute, and optimize PPC, display, or social ad campaigns

o Track KPIs such as CTR, CPC, CPM, ROI, and suggest improvements

· Analytics & Report

o Use tools like Google Analytics, Meta Business Suite, or similar platforms to monitor performance

o Prepare weekly or monthly reports on traffic, engagement, and campaign performance

o Analyze trends and behavior of audience in respective areas, creating localized reports for future

· Collaboration

o Coordinate with other departments for cross-functional alignment

o Liaise with agencies, influencers, or media partners when applicable

o Co-branding collaboration with other brands, to create interesting networking opportunities

Job Requirement

Skills:

1. Good knowledge of Digital Marketing outlook in Vietnam

2. Excellent communication and interpersonal skills

3. Familiarity with digital tools: Google Ads, Meta Ads Manager, Google Analytics, Canva, Mailchimp, etc.

4. Strong copywriting skills and understanding of visual branding

5. Analytical mindset and attention to detail

6. Ability to work independently and manage multiple tasks

7. Knowledge of online safety protocols and local regulations

8. Video editing or basic graphic design skills

9. Knowledge of CRM or marketing automation (e.g., HubSpot, Zoho)

Working Conditions:

Standard office hours with occasional flexibility during campaigns or launches

Hybrid or remote work options, available to work flexible hours, including early mornings, evenings, weekends, and public holidays

Work may occur outdoors in variable weather conditions