22/04/2024
Marketing , Online Marketing , Textiles / Garments / Fashion
Permanent
Competitive
Over 5 Years
Manager
15/05/2024
· Formulate and execute integrated digital strategies including, but not limited to, websites, SEO/SEM, email, social media, direct marketing and display advertising tools, to propel online traffic, engagement, and conversions across all brands and Ecommerce channel
· Develop a clear content strategy relevant to each digital channel & targeted audience
· Supervise and optimize the digital performance execution across all digital channels for all brands to meet commercial KPIs and drive sales
· Explore innovative digital marketing opportunities, and develop new channels to effectively reach target audiences.
· Lead the development of a Customer Data Platform (CDP) and other Martech tools to elevate customer experiences and steer personalized marketing strategies.
· Monitor marketing spending on digital channels, as well as measure and report ROI of all digital marketing campaigns
1. Qualification:
· Bachelor’s Degree or Master Degree in Marketing/ Communication/ Digital/ E-commerce.
· Minimum 5 years of experience in digital marketing at management roles, preferably in the luxury or beauty industry. Prefer candidates with ecommerce background.
· Excellent understanding of all digital marketing tools and customer behavior on each of them
· Proven track record of developing and executing successful digital marketing campaigns with high ROI
· Strong leadership skills with the ability to inspire and motivate
· Ability to take initiatives and adapt to changing priorities.
· Proficiency in marketing analytics and performance measurement tools.
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