Digital Marketing Manager

Job Description

Founded in 2009 in Orange County, California, Yes4All has grown to become one of the leading names in the fitness, furniture and lifestyle market. A significant player in e-commerce since 2016, we were among the first invited to Amazon’s Vendor Central (AVC) program and have been a top-12 Sports & Outdoors brand on Amazon since 2021.

We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.

Guided by Mr. Nguyen Chi My, we leverage Vietnam’s competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.

At Yes4All, our people are at the heart of our success. We empower our team members to Shine The S.E.A by embracing extreme ownership, which fosters authentic and trust-based collaboration and drives sustainable value creation. As part of the CriTICal SquaD, our members embody core competencies that set us apart. We foster a dynamic and supportive environment, encouraging individuals to grow, take initiative, and make incredible impacts.

Our vision: To become the global leader in innovative products and services, delivering excellence, quality and affordability for all.

Our mission: To empower global consumers with access to quality and affordable products through innovative e-commerce solutions, while fueling the success of innovators, brands and manufacturers.

Join us and be part of a passionate team that is redefining the fitness and lifestyle industry!

I. RESPONSIBILITY AND AUTHORITY

1. Digital Marketing Strategy Development:

• Create comprehensive digital marketing strategies & tactics aligned with the overall business goals.
• Constantly optimize all digital marketing initiatives to increase traffic and conversion rate

2. Performance Marketing

• Develop annual plan & budget by channels and by campaigns
• Manage execution to ensure optimization of strategic set of metrics at each marketing funnel

3. Content listing:

• Conduct market research to define Y4A’s position competitive landscape
• Develop content strategy by platform by market by devices
• Constant optimize content listing to ensure competitive advantages

4. Analytics and Reporting

• Build and optimize division dashboard to manage strategic metrics.

5. Collaboration with Cross-functional Teams:

• Co-drive category performance with cross-functional teams: Category team, Product Marketing team, Finance…

6. Innovation and Stay Updated

• Stay informed about industry trends, new technologies, and emerging platforms to continuously innovate digital marketing strategies.

7. A/B Testing and Optimization:

• Conduct A/B testing on various elements of campaigns to optimize for better performance.
• Implement continuous improvements based on data-driven insights

Job Requirement

II. REQUIREMENTS

1. Knowledge

• Bachelor’s degree in Marketing, Business Administration, Technology or related field.
• Possessing Amazon Advertising certification is preffered.

2. Skills

• Excellent analytical skills and the ability to interpret data and trends to drive actionable insights.
• Creative thinker with strong problem-solving abilities and a passion for digital marketing innovations.
• Effective communication skills and ability to collaborate with diverse teams in a fast-paced environment.
• Critical thinking and result driven mindset
• Agile and can work under high pressure
• Leader as coach

3. Experience

• Minimum 5 years of proven tracking record in Digital Marketing (SEO, SEM, Affiliate…). Experience in Amazon advertising tools and Sporting Goods is PREFERRED
• You have an understanding of the fundamentals of content marketing, knowledge of golden rules for digital customer experience. At the same time, you need an operational mindset with high attention to the details.