Digital Performance Marketing Supervisor

Job Description

Role Purpose:

The Digital Performance MKT Supervisor role will develop and execute performance marketing campaigns across various channels, with a focus on driving lead generation, sales, and brand awareness for our KFC Vietnam brands. You will be a crucial player in optimizing our marketing budget and ensuring a solid return on investment (ROI) for our marketing efforts.

Reporting directly to the Martech Manager.

Key Responsibilities:

• Campaign Strategy and Execution: Develop and execute performance marketing strategies to achieve the business objectives of KFC Vietnam, including customer acquisition, lead generation, and revenue growth; Plan and manage digital advertising campaigns across channels such as PPC, display advertising, social media advertising, and affiliate marketing; Optimize campaigns to improve key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• Data Analysis and Optimization: Utilize analytics tools to track campaign performance and generate insights for optimization; Conduct A/B testing and other experiments to improve campaign effectiveness and efficiency; Monitor and analyze key metrics to identify trends and opportunities for improvement.
• Budget Management: Manage advertising budgets effectively, allocating resources to maximize ROI; Monitor campaign spending and adjust budgets as needed to optimize performance.
• Collaboration: Collaborate with cross-functional teams, including marketing, sales, and product, to align performance marketing initiatives with overall business goals; Work closely with creative teams to develop compelling ad creatives and landing pages.
• Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations for improvement; Present findings to senior management and stakeholders, highlighting successes and areas for optimization.