Distributor Management System (DMS) Specialist

Job Description

A. Job Summary

We are seeking an analytical and detail-oriented Assistant Manager – Business Analyst to support data-driven decision-making across the Sales function. This role will focus on reporting, data analysis, and serve as the change champion for improvements and rollouts related to the Sales Hand-held Device (PDA) and Distributor Management System (DMS).

The ideal candidate will bridge business needs with technological capabilities to optimize sales processes and performance visibility.

B. Key Responsibilities

1. Reporting & Dashboard Management

• System Development & Integration

- Develop and manage centralized Big Data systems covering all sales channels and multiple data sources.

- Combine and maintain master policies related to sales, distributor agreements, and operational frameworks.

- Partner closely with IT, Finance, Trade Marketing and Sales for system development, report rollout, and data alignment.

• Develop and maintain regular sales, distribution, and operational performance reports (daily/weekly/monthly).

• Create visual dashboards using tools such as Power BI, Tableau, or Excel to track KPIs and trends.

• Automate reporting processes and ensure data accuracy and consistency.

• Collaborate with sales teams to gather reporting requirements and improve report effectiveness.

2. Data Analysis & Insights

• Analyze sales, inventory, and distributor data to identify trends, variances, and opportunities for growth or efficiency.

• Provide actionable insights and recommendations to senior leadership to support business strategy and operational decisions.

• Conduct ad-hoc data analysis for targeted business initiatives or issue resolution.

• Perform root cause analysis on performance gaps or irregularities in the data.

3. PDA (Sales Hand-held Device) Champion

• Act as a functional lead for the rollout, enhancement, and troubleshooting of the Sales PDA system.

• Gather feedback from field users, validate business requirements, and collaborate with IT/development teams for solution deployment.

• Conduct training and workshops for the sales team to drive adoption and efficient use of the PDA.

• Monitor usage and data quality from PDA to ensure alignment with reporting expectations.

4. DMS (Distributor Management System) Champion

• Serve as a subject matter expert for DMS system updates, upgrades, and process standardization.

• Coordinate between business stakeholders, IT, and vendors to drive successful DMS implementations or enhancements.

• Lead UAT (User Acceptance Testing) and change management activities for DMS rollouts.

• Ensure master data integrity and synchronization between DMS and central ERP/reporting platforms.

5. Other tasks

• Ad-hoc reports running as requested from line managers.

• Manage other operation tools (PTI, etc.)

• Build Power Automate tool.

Job Requirement

• Strong analytical mindset with advanced Excel and data visualization skills (Power BI preferred).

• Working knowledge of SQL or similar querying tools is a plus.

• Excellent communication and stakeholder management skills. Project management and change management exposure.

• Understanding sales distribution models and FMCG/retail dynamics is an advantage.

• Hands-on experience with DMS or PDA systems is highly desirable.

• Bachelor’s degree in business, Economics, Statistics, Computer Science, or a related field.

• 3–6 years of experience in business analysis, sales operations, or a similar role.

• Prior experience in managing digital tools or systems for field sales or distributor operations preferred.