Ecommerce Commercial Manager

Job Description

We are seeking a strategic and results-oriented Ecommerce Commercial Manager to drive online commercial efforts for the leading mom & baby omnichannel retailer in Vietnam. This role will focus on leading strategy and execution across multiple online channels, including web/app, marketplace, livestream, and O2O (Online-to-Offline).

Strategic Planning and Execution:

• Develop and implement online commercial strategy aligned with business goals to maximize sales and profitability for web/app, marketplace, O2O, and livestream with consistent customer proposition across channels
• Analyze market trends, competitor activities, and customer behavior in the mom & baby sector to inform product assortment, pricing, and promotional activities
• Identify growth opportunities and areas for improvement across all online channels

Sales and Performance Management:

• Monitor ecommerce sales performance, identify trends, and implement actions to achieve revenue targets
• Lead online promotional campaigns and seasonal sales tailored to individual channels

Cross-Functional Collaboration:

• Work closely with commercial team to ensure competitive and sustainable assortment, pricing and promotion across online platforms
• Develop relationship with key partners and suppliers to ensure consistent revenue and income growth
• Collaborate with the marketing and operations teams to align digital campaigns, product development, and operational efforts with commercial objectives

Data Analysis and Reporting:

• Regularly track and report on key performance indicators (KPIs), including sales, margin, and customer metrics
• Create and present detailed performance reviews and recommendations to senior management

Job Requirement

• Bachelor’s degree in Business, Marketing, Economics, or a related field
• 3-5+ years of experience in ecommerce, retail, or commercial management roles. Previous experience in an omnichannel retailer is an advantage
• Proven experience managing multiple online channels, including web/app, marketplace, O2O, and livestream
• Strong ability in team leadership and cross-functional collaboration
• Analytical mindset with excellent problem-solving and decision-making skills
• Exceptional leadership, communication and interpersonal skills
• Ability to thrive in a fast-paced, results-driven environment

Benefit:

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus