ECommerce Manager

Job Description

Job Summary

CJ Foods Vietnam is seeking an ECommerce Manager to:

• Lead the eCommerce team to drive sales growth, optimize budgeting, and manage operations across platforms.
• Develop and execute sales strategies, oversee promotional activities, and ensure efficient distributor and inventory management to maximize revenue and market reach.

Key Responsibilities

1. Sales Strategy & Performance Management:

• Develop and execute eCommerce sales strategies to achieve revenue and growth targets. Optimize product assortment, pricing, and promotional plans to maximize sell-out performance. Set KPIs and performance metrics for the team, ensuring continuous improvement. Analyze sales data and market trends to refine strategies and enhance competitiveness.

2. Budgeting & Investment:

• Allocation Plan and manage the eCommerce budget, ensuring effective allocation across promotions, ads, and livestreaming.
• Optimize investments in affiliate commissions, livestream packages, and AMS ads to expand the buyer pool.
• Monitor ROI on marketing and promotional activities, making data-driven adjustments.

3. Operations & Livestream Management:

• Oversee eCommerce platform operations, ensuring seamless execution of campaigns and daily sales.
• Lead the livestream strategy, including planning, execution, and performance analysis for in-house, KOL, and MNC collaborations.
• Ensure proper stock allocation, order fulfillment, and customer engagement through chat support.

4. Distributor & Platform Coordination:

• Manage relationships with key distributors to drive partnerships and promotions.
• Oversee product listing, voucher setup, add-on deals, and other platform-specific initiatives to enhance conversion.
• Ensure smooth financial reconciliation, invoicing, and agreement processing with internal finance teams.

5. Growth & Innovation:

• Identify new opportunities for sales growth, including expansion into new platforms and channels.
• Optimize digital marketing strategies in collaboration with the marketing team to drive traffic and conversion.

Job Requirement

• Bachelor's degree in Business Administration, Marketing, eCommerce, or a related field.
• Minimum 5 years of experience in eCommerce, sales, or digital marketing.
• Proven experience in managing online sales strategy, promotions, and livestreaming campaigns.
• Experience working with eCommerce platforms (Shopee, Lazada, TikTok Shop, Sendo, etc.).
• Background in marketplace ecommerce platforms management is preferred.
• Strong understanding of eCommerce operations, including promotions, stock management, and sales performance tracking.
• Knowledge of financial reconciliation and budget allocation for campaigns.
• Ability to coordinate with marketing teams for advertising and promotional activities Leadership and team management skills to guide and develop the eCommerce team.
• Strong problem-solving and decision-making abilities.
• Excellent negotiation and communication skills for working with distributors and partners.
• Adaptability to fast-changing eCommerce trends and consumer behaviors.
• Ability to handle multiple tasks, work under pressure, and meet tight deadlines.