This position leads the digital marketing efforts & deals with 3rd parties to drive awareness and sales for Highlands Coffee campaigns running across third party (3P) digital channels, including but not limited to, others delivery platforms, e-commerce marketplaces, payment platforms...
Key Accountabilities:
Aggregators – drive awareness and sales around promotional campaigns on third party aggregator platforms (eg: Now, Grab, Baemin, GoJek,..)
Marketplaces – drive awareness and sales around promotional campaigns on third-party e-commerce platforms
Other Channels – drive awareness and sales around promotional campaigns on third-party payment, social and affiliate platforms
Insights – provide timely, high-quality insights, reports, analysis and recommendations to optimize digital marketing effectiveness
Processes & Practices – document and implement effective digital performance marketing and media best practices
Job Requirement
Minimum 3 years of experience working with food service aggregator platforms (ShopeeFood, Grab, Gojek, Baemin, etc)
Prefer to have experience in expanding online sales channels with other third parties: Fintech, Delivery, E-retailers…
Strong in Campaign Planning and have experience in leading deals with outside partners and execute campaigns to drive online sales.
Knowledge of Aggregator sales and advertising platforms
Google Marketing Platform (including Analytics, Search Ads, GTM, GMB), Facebook, Instagram, SMS and Email Service Platforms & Data Analytics
Ability to deal with 3rd parties to maximize sales and profits for online sales channels
Digital media analytics, reporting, dashboards and software. Ability to direct internal data analyst resources
Strong critical thinking, presentation and decision-making skills
