Event Manager

Job Description

We are looking for Event Manager who combines strategic thinking with exceptional execution skills — someone who can take full ownership of projects and deliver impactful, well-organized, and on-brand experiences. You will lead the end-to-end planning and execution of key events, especially automotive-related activations, outdoor festivals, and large-scale product launches.

This role suits a highly organized, resourceful, and proactive individual who thrives in a fast-paced environment and understands how to create memorable brand moments. You’ll work with a wide network of agencies, vendors, and internal teams to make each event a standout success.

Key Responsibilities:

A. Event Strategy & Execution

• Develop and oversee the annual event calendar (corporate events, product launches, training programs, dealer meetings, roadshows, activations).
• Take full ownership of event concept, theme, messaging, and visual direction, ensuring alignment with brand positioning and marketing strategy.
• Manage event planning end-to-end: budgeting, supplier selection, production, logistics, and on-site supervision.
• Lead cross-functional coordination with Sales, Trade, Product, and Marketing teams to ensure event objectives align with business goals.
• Evaluate event effectiveness using measurable KPIs (attendance, engagement, lead generation, ROI, media exposure).
• Ensure all events reflect Vietmap’s identity and premium image.

B. PR & Brand Communication

• Build and manage the annual PR plan to enhance brand credibility and awareness.
• Develop and supervise press releases, feature stories, product articles, and interviews in collaboration with media and content partners.
• Maintain and expand relationships with media, KOLs, and industry influencers to secure high-quality coverage.
• Manage press events, media visits, and product review activities.
• Monitor and report brand mentions, sentiment, and media visibility across digital and traditional channels.
• Support crisis communication and ensure consistent brand voice across all external communication.

C. Brand Image & Corporate Reputation

• Work with internal creative and design teams to ensure brand consistency across event touchpoints, POSM, and PR visuals.
• Partner with HR and internal communication for internal branding and corporate events to enhance employee engagement.
• Ensure all communications — visual, verbal, experiential — are aligned with Vietmap’s brand DNA: smart, reliable, and forward-looking.

Job Requirement

Professional Experience

• Minimum 5 years of experience in Event / PR / Brand Communication, including at least 2 years in a managerial or team-leading role.
• Proven track record in planning and managing large-scale events and press campaigns.
• Experience in automotive, consumer electronics, or tech-related industries is a strong plus.
• Solid understanding of brand communication, media relations, and event production workflow.

Skills & Competencies

• Excellent project management and budgeting skills.
• Strong strategic thinking with the ability to translate brand goals into actionable event & PR plans.
• Sharp eye for visual and experiential storytelling.
• Strong communication, negotiation, and interpersonal skills.
• Fluent in English and Vietnamese (written & spoken).
• Highly organized, detail-oriented, and proactive under pressure.