Expert, Business Marketing

Job Description

Job Purpose

The job holder responsibility for designing, proposing business marketing activities through:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management

- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

- Execution of marketing activities, budget, premium / stocks and provide update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Prepare, propose and implement NPS survey

- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships

- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Design marketing content for program/campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management

- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Key Relationships - Direct Manager

Director, Business Marketing

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Other units in division, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Job Requirement

Success Profile - Qualification and Experiences

-  University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration

-  Master's degree or higher is preferred

-  Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers

-  English: minimum TOEIC 650 or equivalent

-  Expertise

+ Understanding the organization

+ Knowledge of the company's products

+ Understanding the rules/operating processes in the unit